Since its foundation in 1997 in Florence, Fulvio Giraldi Architects – then GAA – has developed a wide range of International activities including commercial and cultural projects, recreational, residential, masterplanning and long term professional partnership in the Fashion Industry.

Within the portfolio of concepts stores for the most significant International Brands, projects range from retail development programs to the design of corporate offices and hotels throughout the World.

The opening of practices in Florence, Berlin, Los Angeles and Doha contributes to the wide range of GAA projects and architectural typologies and enhances and consolidates its international experience.

Current projects in progress include Corporate offices architecture and interior design, Hotel design in Doha and Berlin, Flagship stores design and realization in Europe and the Gulf area, Masterplan in Ajman, project for the renovation of a Department store in Lubjiana and the urban design of the adjacent square.

GAA’s philosophy is about exploring all areas of architectural design, also through established partnerships with other leading architecture studios that can provide expertise on specific areas. And on that note, it is significant our partnership with Joanne Paul Studio, PG Landshapes, as well as Bonetto Design Center.

GAA has built its reputation by a strong commitment to each project keeping in high consideration each peculiarity in terms of cultural, geographical and also practical perspective. We strongly believe that an architectural project is first of all the outcome of collaboration. In fact many aspects and actors need to cooperate to make creative ideas become reality by a process of refining on design and of focusing on each challenge.


  • Concept design for architecture and interior
  • Architectural project
  • Landscape design
  • Exhibition design
  • Interior design

  • Due diligence
  • Permits
  • Detailed drawings
  • Construction drawings
  • Specifications

  • Bill of quantities
  • Tenders
  • Project management
  • Direction of works

  • Concept design for global image
  • Roll-out plans
  • Architectural project
  • Due diligence
  • Permits of all nature

  • Detailed drawings
  • Construction drawings
  • Specifications
  • Bill of quantities
  • Tenders

  • As built drawings
  • Project management and coordination
  • Direction of works
  • Site management
  • Client representative

  • Concept study & design
  • Research of materials and systems

  • Prototypes

  • Final product development assistance

  • Adverting & campaigns
  • Corporate identity
  • Logo design

  • Presentations, brochures and flyers
  • Brand strategy
  • Brand naming

  • Packaging
  • Visual design

  • Videos
  • Photo shooting

  • Rendering
  • Photo retouching

  • 3D models

  • Media relations

  • Internet relations

  • Press review


GRD – GAA Retail Delivery specializes in assisting retail brands to experience a smooth-less Fitout process and assists with:

  • Coordination with landlord and developer on behalf of brand
  • Site surveys
  • Design criteria manuals review
  • Concept design proposals
  • Detailed design submissions, including electro-mechanical coordination

  • Contractor and Engineer selection, vetting and tendering
  • BOQ assessments
  • Procurement alternatives
  • Material submissions
  • Mock-ups
  • Site supervision
  • Local authority approvals

  • Change management (Variations and justification)
  • Completion certificates and handover to client
  • Complete Project Management of retail units, including “Big Boxes”
  • Health and Safety procedures related to Fitout projects
  • Retail delivery and Tenant Coordination services

The team at GRD – GAA Retail Delivery has a wealth of experience in all aspects of Retail Delivery and Project Management, with successful completed projects for Landlords and Retailers during the last 12 years.

Johan Müller

Director Retail

A seasoned retail property professional with more than 25 years’ experience. Johan has been involved with numerous mega and iconic retail projects and has in the process established a comprehensive database of consultants, contractors and retail property specialists. He is an expert in retail Delivery and fit out projects, understand the requirements from retail brands and fully comprehend the challenges faced by landlords. He is also an efficient project manager who thrives on exceeding expectations.


Fulvio Giraldi

CEO & Founder

Fulvio Giraldi was born in Florence, he studied architecture at Milan Polytechnic, graduating in 1995. He worked for three years in the architectural office of Prof. Roland Rainer in Vienna.
In 1997 Fulvio Giraldi opens his own studio of architecture in Florence and enjoys an immediate success through the work done for clients in the world of fashion, a field in which they are very much involved to this days. Well known for their concepts and design of coordinated images for an International and Italian client base, they have realized a large range of boutiques, showrooms and offices in Italy and abroad. The studio quickly extend its activities to the field of Architecture with the design and realisation of Hotels, Office Buildings, Resorts and private houses.